Describe our Town
How do you describe the Town of Matthews to your coworkers, family, and friends? Why do you live here or operate your business in the Town? The Town has launched an initiative to answer these questions and is asking the community to help. Check out their survey online at www.matthewsnc.com. If you’re interested in contributing ideas to the town’s marketing campaign, go online and fill out the survey and do it by July 31.
“We are striving to find out what makes us a great Town and what do we need to improve upon,” said Communications Director Annette Privette Keller. “From this research we will develop our brand - a communications and marketing plan in order to recruit and retain businesses and jobs.”
Keller, who comes to Matthews from the Concord area, has been hired by the town to help with Communications. She’s seeking input from residents and businesses who know the area, so she and her colleagues can get a sense of the town’s identity. She said that’s a town’s brand.
“It’s our calling card. It is a way of succinctly articulating our message and what we are all about,” continued Keller. “The brand will be used in the promotion of the Town and in its marketing efforts as we work to recruit businesses and retain businesses in the Town. A branding Initiative also gives citizens a way to demonstrate their support and love of their town even if it is as simple as buying a t-shirt with the brand on it.”
Information Contact Annette Privette Keller, Matthews Communications Director at 704-847-4411 ext. 230 if you have any questions. If you’d like your comments printed in the Matthews Record, feel free to send them to editor@matthewsrecord.com; put “Branding” in the Subject line or mail your ideas to The Matthews Record, PO Box 3030, Matthews, NC. 28106.
